Privacy policy

Throughhike (“we,” “our,” or “us”) operates this website and online store to offer you high-quality gear and a seamless shopping experience (the “Services”). We use Shopify as our e-commerce platform, which allows us to securely process orders and deliver our products to you.

This Privacy Policy explains how we collect, use, and share your personal information when you visit our site, interact with us, or make a purchase. By using our Services, you agree to the practices described below. If there’s a conflict between this Privacy Policy and our Terms of Service, this Privacy Policy governs how your personal information is handled.

Information We Collect

We collect information that can identify you or be linked to you, including:

  • Contact Details – Name, billing and shipping addresses, phone number, email.

  • Payment Details – Card numbers, payment confirmations, and transaction records.

  • Account Information – Username, password, preferences, and settings.

  • Order & Activity Data – Items you view, add to cart, purchase, return, or review.

  • Communications – Messages you send us, including customer support inquiries.

  • Device & Usage Data – IP address, browser type, device details, and how you navigate the site.

We collect this information:

  • Directly from you when you make a purchase, create an account, or contact us.

  • Automatically via cookies, tracking technologies, and your device.

  • From service providers and partners helping us operate our store and deliver products.

How We Use Your Information

We use your information to:

  1. Fulfill Orders & Provide Services – Process payments, ship products, manage your account, handle returns, and tailor your shopping experience.

  2. Improve Your Experience – Remember your preferences, recommend products, and make our site easier to use.

  3. Marketing & Promotions – Send you updates, offers, and product news (you can opt out anytime).

  4. Security & Fraud Prevention – Detect and prevent fraudulent activity, protect accounts, and maintain site security.

  5. Legal Compliance – Meet legal obligations, respond to requests from authorities, and enforce our policies.

How We Share Your Information

We may share your information with:

  • Shopify (our e-commerce host) for order processing, payments, and site functionality.

  • Service Providers for tasks like shipping, payment processing, analytics, and marketing.

  • Business Partners to deliver personalized ads and promotions (where legally allowed).

  • Legal & Safety Reasons when required by law or to protect rights and safety.

  • In a Business Transaction such as a merger, sale, or acquisition.

Your Rights & Choices

Depending on your location, you may have the right to:

  • Access the personal information we hold about you.

  • Request corrections or deletions.

  • Receive a copy of your data (portability).

  • Opt out of targeted advertising or certain data sharing.

  • Manage marketing preferences at any time.

You can exercise these rights by contacting us at andrew@throughhike.com.

Data Security & Retention

We use reasonable measures to protect your information, but no system is completely secure. We retain personal information only as long as necessary to provide our Services, comply with legal requirements, or resolve disputes.

International Transfers

If you are located outside the United States, your information may be transferred, stored, and processed in a country with different data protection laws. When applicable, we rely on legal transfer mechanisms such as Standard Contractual Clauses.

Children’s Privacy

Our Services are not intended for children under the age of majority in your jurisdiction. We do not knowingly collect their personal information.

Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be posted here with the updated date.